Before You Approve That App: Build a Vetting Process That Actually Works

Learn how to replace ad hoc app reviews with a scalable vetting process, spot hidden risks like AI components, and make defensible approval decisions with real-world examples.

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Carolyn Crandall

Carolyn Crandall

CMO

Carolyn Crandall is a high-impact marketing executive known for helping cybersecurity companies define categories, shape markets and navigate major technology shifts. With more than 30 years of experience, she has helped companies turn complex innovation into stronger market position, sharper differentiation and growth. Her work reflects a forward-looking perspective on both cybersecurity and AI, and on how modern marketing can create strategic advantage.

Her experience includes leadership roles at Attivo Networks, Cisco, Juniper Networks, Nimble Storage, Riverbed and Seagate, where she contributed to IPOs, acquisitions and market expansion. She has been widely recognized for her leadership in cybersecurity marketing and for helping companies connect technical innovation to business value in ways that resonate with customers, partners, investors and the broader market.

She has received multiple industry honors for her leadership in cybersecurity and marketing, including multiple recognitions as one of the Top 100 Women in Cybersecurity. She is also a speaker, advisor, and co-author of Deception-Based Threat Detection.