Mobile Application 3rd Party Analytics – A Balancing Act Between Organizations and Consumer Privacy
Third-party data analytics is a common practice used by mobile applications to collect data about their users. This data can be used for a variety of purposes, such as improving user experience, crash reporting, targeting advertising, and conducting market research. However, the collection of third-party data also poses risks to users’ privacy, including over-collection, breaches, misuse of data and profiling.
In this talk, we will discuss:
- Third-party data analytics and its importance to mobile applications
- The associated risks in using third-party data analytics
- What to look for when performing mobile penetration tests/assessments
- Recommendations on how to balance organizational needs and consumer privacy