Secure Mobile Apps Power Retailers Growth
Retailers, consumer goods manufacturers and hospitality groups leverage mobile apps to transform the way goods and services are marketed, bought, fulfilled, delivered, and sold in today’s highly competitive mobile-first marketplace. Privacy of personal information and security of transactions are paramount for consumers and organizationes alike.
Navigating Today’s Security Threats for Mobile Shoppers is Critical for Modern Retailers
retail mobile commerce sales by 2025, 44% of all retail US ecommerce
of all retail tasks will be automated using mobility by 2025
of retailers expect consumer demand for in-store mobile app connectivity to increase
use mobile app to purchase, pick up in store, click & collect or curbside
consumers regularly use retailer mobile applications
Retailer Mobile Apps Boost Staff Services, Happier Customers
Recent survey details in-store shoppers preference for using mobile apps securely during retailer visits. Retailer product management teams are adding mobile app functionality to check competitor prices, access reviews, scan QR codes or access retailer loyalty details. Findings also note that 69 percent of respondents receiving a personalized mobile app eligible for in-store use would increase their likelihood of visiting a physical retail location. Researcher McKinsey is noted in AdWeek detailing how mobile apps expedite competitive differentiation as all consumers now expect convenience and choice—all controlled through mobile apps. 76 percent of consumers “churn” stores, brands or channels annually based on these two expectations.
Ensuring a Safe Mobile Shopping Experience Improves Customer Experience
Mobile app transactions, multichannel interactions, social media and syndicated data from loyalty cards and other customer-related information increase retailer insight. These features all require increased security due to sensitive customer data. At the same time, the data helps retailers dynamically build and modify their organization through a consolidated, constantly updated view of customer behavior and preferences. The resulting mobile apps give retailers a greater, more accurate context for mobile interactions improving the customer experience.
Automating Brick & Mortar and Online Retailer Operations
Hybrid retail work environments increasingly mandate a significant increase in retailers automating store associate tasks. Retailers and their mobile app developers face a host of challenges in managing store operations. A mobile first experience is the new baseline. Tight labor markets drive up labor costs, and increase the role of the store in supporting digital operations plus a highly variable volume of store-specific tasks. Online retailers face similar barriers to growth and profitability. Automating store associate tasks using secured mobile apps delivers both a mobile-first experience and competitive differentiation to the consumer.
Retail Mobile Apps are Collecting More Sensitive Data
A distinct competitive advantage is at stake for retailers building diverse customer and commerce-savvy mobile apps. The customer and commerce data are incredibly valuable to malicious exploits and require mobile app security testing using NowSecure solutions. Applications use credit card info, PII, addresses, photos and location data including real-time inventory management, mobile point of sale, virtual dressing rooms or internal communications, and some access cameras for VR shopping or generate coupon codes for loyal customers. This data makes the apps high value targets. Some retailers building and deploying intelligent mobile apps are investing aggressively in technology to improve their customers’ digital experience and streamline back-office operations.
Retail Mobile Apps Need Dev Speed
Development teams in all industries are looking to deliver mobile apps faster. As retail modernizes and relies more on mobile app interactions to attract and retain customers they must build new apps, update existing apps, and introduce new features. This can lead developers to having to choose between security and delivery time. In order to empower dev and product teams to meet deadlines and deliver on time, security teams must empower developers with remediation guidance, integrations, and automation.
NOWSECURE RETAIL CLIENTS
One of the best things about moving to NowSecure is not having to fan through a 110-page security audit to figure out what bugs and security issues you need to address.”
Senior Director of IT Solutions, Caribou Coffee
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