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LEGO® Play
LEGO® Play
LEGO® Play is the new kid-safe, creative app for all brick lovers, builders, and creators! Whether you want to share your own creations with friends, watch videos, play games, or create a LEGO avatar — the adventure starts here!
Express your creativity
If you've built an epic LEGO set or taken a Minifigure on an adventure, share your moments with the vibrant LEGO community!
– Upload photos or make new digital creations in the app!
– Decorate your creations with colorful LEGO stickers and doodles.
– Make it a trending post with your own hashtags.
Join the official LEGO community
Explore the safe social media feed, designed for kids, and find inspiration for your next creation.
– Find tons of cool posts from other LEGO fans and your favorite LEGO characters.
– Add friends and see what they’ve created!
– Show your support by commenting on posts.
– Search for hashtags to find posts related to your interests.
Play games
Jump into LEGO minigames like Lil Wing, Lil Worm, and more!
– Select your favorite games to come back to later.
Watch LEGO videos
Discover fun and inspiring LEGO content in the video feed!
– Watch videos to inspire your build!
– Dive into stories from your favorite LEGO themes.
Personalize your profile
The ultimate creative app where you can be yourself!
– Create a LEGO avatar and choose cool clothes and accessories!
– Create your own custom user nickname.
– See all your creations on your profile.
Unlock the full experience with LEGO® Insiders Club
Get full access to all LEGO Play content, with a LEGO Insiders Club membership — it’s free and easy to sign up! You’ll need help from a parent or guardian to create an account.
Play with friends & explore safely
LEGO Play is a secure, moderated space for kids to get creative, explore LEGO content, and connect and play with friends and other LEGO fans safely.
– Verified Parental Consent is required to unlock the full LEGO Play experience.
– All user nicknames, creations, hashtags, and comments are moderated before appearing in the safe social media feed.
Important information:
– The app is FREE and there are no in-app purchases or third-party advertising.
– To help create a safer environment for kids, verification is required to access some functionality. Verification needs to be given by an adult. Verified Parental Consent is free and we will not store your personal details.
We use your personal information to manage your account and (with parental consent) to improve your experience. We review anonymized data to provide a safe, contextualized, and excellent LEGO building, kids’ learning, and social networking experience.
You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/.
– For app support, please contact LEGO Customer Service: www.lego.com/service.
– Check if your device is compatible at: https://www.lego.com/service/device-guide.
LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. ©2024 The LEGO Group.
LEGO® Play
Package ID
com.lego.common.legoplay
Version
549
Developer
LEGO System A/S
Category
Entertainment
Store Rank
81
App Store Link
View in Google PlayDeveloper Privacy Policy
Privacy PolicyObservations Summary:
Sensitive Data Collection and Sharing Observations
SENSITIVE INFO FOUNDThis app collects, stores, or shares information that is often designated as sensitive and private.
Observed During Analysis
- Build Fingerprint
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Why Data Collection and Sharing Matters
If not managed properly private data can expose enterprises, customers, employees and partners to breach and compliance violations.
AI Observations
DETECTEDThis app uses artificial intelligence and may introduce risks including loss of IP, privacy concerns, or other unintended consequences.
Observed During Analysis
- ML Kit
- LiteRT model
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Why AI Matters
AI features can process sensitive data in unexpected ways, potentially exposing proprietary information or creating liability.
Network Connections Observations
DETECTEDNetwork analysis has detected communication with external servers and data transfer patterns.
Observed During Analysis
Connected Hostname:
- akamai.com
- amazon.com
- + 2 more
Server Locations:
- Chicago, Illinois, US
- Denver, Colorado, US
- + 5 more
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Why Network Connections Matter
Uncontrolled communication with external servers by an employee-used app could expose sensitive business data to unauthorized third parties. This unauthorized access can lead to data breaches, regulatory non-compliance, and damage to your business's reputation and financial standing.
Privacy Declarations Observations
NOT DETECTEDThis test did not detect a discrepancy, indicating all required declarations are disclosed.
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Why Privacy Declarations Matter
Declarations matter because they provide transparency on how apps collect and use sensitive data. iOS requires Privacy Manifest declarations, while Android requires Data Safety disclosures and manifest permissions.
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